Lack of market understanding or insufficient planning can impair a Cuban venture. For instance, companies that fail on entering Cuba often assume that the Cuban market is similar to their own. Entry barriers to the Cuban market can be high; those companies who do not correctly assess the opportunities and risks are likely to lose money. However, these entry barriers can also benefit companies that properly plan their market entry strategy. In addition, cultural differences are, in many cases, greatly underestimated. Companies may not understand the local (and genuinely unique) Cuban way of doing business and can lose opportunities for building relationships with potential partners, local suppliers, and customers. Many companies struggle during M&A negotiations, as well.

A key feature of our Cuban services is out focus on “international bridging” based on our decades of experience in the Cuban and other global markets.